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a) the provision of the services available through EmbracePlus and the App, including the billing of the relevant fees, gathering activity information;
b) the provision to the User of customer support and technical assistance, including the delivery of communications relating to the provision of the services through EmbracePlus;
c) the measurement of the service quality and relevant metrics provided through EmbracePlus and the App;
d) the management of complaints and disputes;
e) the performance of the activities necessary to ensure compliance with the applicable national/EU laws and/or respond to request from public and government authorities (the purposes from letters a) to e) are jointly referred to as "Contractual Purposes");
f) the performance of credit recovery procedures and credit assignment to authorized companies, also by means of third parties;
g) the performance of tests, updates, and developments of EmbracePlus, the App and more in general the services provided by Empatica, in order to optimize the services provided to the User also by way of machine learning systems and artificial intelligence provided that the process of personal data, albeit limited to the necessary, is essential in order to carry out such tests activities;
h) the performance of technical assessment and due diligence activities by third parties such as acquirers and/or their advisors for a potential merger, sale of assets or transfer of all or a material part of its business, by disclosing and transferring the Client's personal data to the third party or parties involved in the transaction as part of the transaction; (the purposes of letters from f) to h) above are jointly referred to as "Legitimate Interest Purposes");
i) the delivery of direct marketing communications concerning products and services of Empatica (e.g., sending of advertising materials, market researches). The communications, may be sent by both automated (e.g., SMS, MMS, fax, calling systems, email and web applications) and traditional (e.g., calls by human operators) means of contact;
j) the delivery of marketing communications customized on the User's interests and needs by means of the channels of communication set out under letter i) above;